In a hectic downtown of Wisconsin, bars, pubs, and nightclubs are thrown in a hidden competition against each other to see which establishment truly owns the streets at night. The owners and managers fuel it while Hugo, the young host of Toxin Club, tries to understand it. Balancing work and play, his booze-loving, womanizing, and troublemaking cousin, Saul, enters his life. Success and disappointments are celebrated with plenty of booze while the rivaling bars plot against each other in an underground financial war. There can only be one bar.