The Volkskrant building more than any other place exemplifies Amsterdam's transformation into a 'creative city' over the past fifteen years. Boukje Cnossen and Sebastian Olma trace the history of this infamous and inspiring place from its deep roots in the squatting heyday of the eighties to its present renaissance as the Volkshotel. The focus of their entertaining yet rigorous analysis is the period from 2007 to 2014 when the Volkskrant building hosted an art factory (broedplaats) run by the former squatters collective Urban Resort. Artists, activists, city officials, entrepreneurs, and property developers share their stories of the good times and the struggles in and around the Volkskrant building. How did a group of former squatters turn it into a place for both creative entrepreneurship and subversion? And how could it happen that this countercultural project ended up attracting the attention of one of the largest property investors in the Netherlands?