Master Power Attitudes and Become an Icon Everyone can become an icon in any aspect of their lives - an iconic athlete, an iconic chef, an iconic entrepreneur, an iconic parent... you name it! A person can transform into an icon if he develops a collection of admirable attitudes over a period of time. Taking the great Swami Vivekananda as the role model, The Vivekananda Way presents attitudes in seven opposing pairs that can be adopted to radically change our lives and make us all icons in our chosen fields. These attitudes are paired specifically to help expand our inner and outer worlds and achieve a true balance between them. The author, ARK Sarma, emphasizes the difference between 'vision' and 'seeing the big picture' and shows the way forward to developing the traits that shape a great personality. Replete with over 108 life incidences and teachings of the great spiritual leader, this book will propel anyone to become an outstanding human being and achieve overall success. ARK Sarma is an engineer and ex-UPSC Class-I officer. He has also worked in the private sector as Additional Vice President with Tata Teleservices Ltd. After a long stint of 15 years with the Tatas, he bade farewell to a regular job to pursue his other passions - becoming an entrepreneur and author. He has written over 20 books on Swami Vivekananda and sold over eight lakh copies in several languages.