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The Visual Revolution Guidebook: How to build the skills you need for success in the new visual economy

Autor Roz Morris
en Limba Engleză Paperback – 22 aug 2024
The visual economy is here and we are all broadcasters now!
In today’s fast-paced world of constant media, moving images and digital presence, broadcasting is no longer the preserve of the privileged few. When every visual choice has the power to make or break reputations, success in this highly competitive economy hinges on mastering the skills of visual communication.
The Visual Revolution Guidebook is your essential toolkit for navigating and leveraging this new visual-centric landscape and understanding its dynamics in the modern business environment.
Media expert Roz Morris delves deep into the strategies and skills you need to stand out and flourish amidst the constant imagery of the modern 24-hour media cycle. Through illuminating case studies, proven approaches and user-friendly, practical advice and checklists, you’ll be equipped with an impressive range of advanced media skills, including how to:
  • Craft a compelling online presence.
  • Produce impactful promotional videos.
  • Fine-tune presentation skills across diverse media platforms.
  • Shine in media interviews with confidence and precision.
  • Harness the incredible potential of the metaverse.
  • Understand the evolving role of influencers.
Whether you’re an entrepreneur, marketer or business leader seeking to understand and excel in modern business communication, this is more than just a must-read – it’s an expert and indispensable roadmap to thriving in the visual revolution.
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Specificații

ISBN-13: 9781915483461
ISBN-10: 1915483468
Pagini: 208
Dimensiuni: 138 x 216 x 14 mm
Editura: Right Book Press
Colecția Right Book Press
Locul publicării:Bristol, United Kingdom

Recenzii

'Essential reading for everyone who needs to understand how to make the visual economy work for them and their business.'
Tim Prizeman, director of RB Public Relations and author of The Thought Leadership Manual

'An essential read for anyone using reels, threads or video in their communications. Packed full of hints and tips, checklists and sound advice!'
Dr Annmarie Hanlon - author, lecturer and practitioner in strategic digital marketing

'Whether it is rolling news or social media soundbites, this is a primer on how to survive and thrive in multimedia broadcast - whatever your level!'
Paul McEntee - founder and CEO, Here Be Dragons