The Trust Transformation

Roy Reid, APR, CPRC, MCPC is a coach, strategist, and consultant. As an expert in trust, communications, and marketing, Roy guides CEOs, C-Suites, and entrepreneurs from the challenges of low-trust environments to confident leadership. He helps them develop resilient and courageous teams that foster a high-trust culture where people feel safe, do the right thing, deliver outstanding service, and strive to improve performance each day. His approach enhances personal well-being while also driving professional performance.

Recognized as one of the Top 100 Thought Leaders Influencing Trusted Business Behavior by Trust across America/Trust around the World, Roy is a sought-after speaker and co-author of The Trust Transformation, an evidence-based training program and book focused on nurturing trust in relationships to bolster outcomes. His was a principal investigator on research studies at AdventHealth, exploring the impact of trust on relationships. Currently, he serves as a Senior Fellow with The Stockworth Institute, dedicated to providing companies with the competent skilled workforce they need in today’s competitive and unstable marketplace.

Roy has worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies, with notable clients including AdventHealth, the University of Central Florida, Wal-Mart, and Duke Energy.

With his Bachelor of Science degree in Business Administration from the University of Central Florida, Roy is an accredited public relations professional (APR), a certified public relations counselor (CPRC), and Master Certified Professional Coach (MCPC). He is also a master martial artist with a fifth-degree black belt in Taekwondo.

Many refer to Roy Reid as a living miracle. His inspirational story of survival from acute aortic dissection in 2019 shapes his influential message on the transformational power of trust. He champions a life ethos of “love people, be grateful, give generously, and make a difference.” Roy and his wife Kim live in Orlando, FL, and have four children.