When the Signmakers decide to Permanently Remove the PricePlan Discount Superstore, Rosemary and Nate's lives change forever. Without PricePlan, Nate is left without a focus for his vehement protest against Corporate America. Rosemary is relieved that they can finally move on and live in the new world that the Signmakers are building for them. But Rosemary and Nate do not see eye to eye on the Signmakers. Are they benevolent stewards of humanity, ushering mankind into a Utopian bliss or are they malicious invaders bent on Permanently Removing all that is human? Years of tension on the marriage at last reach a breaking point and they begin an Odyssey across the American west and experience what the Signmakers have done to the world. As humanity faces the prospect of its own extinction, mankind wonders. . . Who are the Signmakers?