Written for physicians, healthcare administrators and health IT professionals in the field using everyday language and examples that will help all members of your practice or hospital not be left behind in this shift towards modern medicine. In this book you will gain valuable insights, tips, and actionable steps from your peers that you can apply today as each leader shares their unique perspective on the practice of modern medicine. It is our desire to share our experiences to help you transform modern healthcare. Who will benefit from this book? Physicians, administrators, and executives in medical practices, hospitals, and long-term care facilities, managed care organizations. Whose insights are featured in this book? Dale Alverson - IT Medical Director at LCF Research, Immediate Past President, American Telemedicine Associationat American Telemedicine Association Joel Barthelemy - Managing Director, GlobalMedia Group, LLC Dr. Steven Hacker - Author & Founder, The Medical Entrepreneur Book & Symposium Dr. Ronald Pion - Principal at Medical Telecommunications Jim Prendergast - Co-Founder/CEO at HealthNation Dr. Neal Sikka - Emergency Physician & Director of the Section of Innovative Practice at The George Washington University Joseph Ternullo, JD, MPH - Assoc. Director, Center for Connected Health, Partners HealthCare System Brad Tritle - CEO eHealth Nexus and Chair, Social Media Work Group at HIMSS Personal Health IT Task Force Dr. Ronald Weinstein - Director at Arizona Telemedicine Program About the Publisher Brian James Bierbaum is a national digital healthcare consultant who has worked with a variety of healthcare organizations across the country. Bierbaum has more than 15 years of experience in interactive marketing for the healthcare industry and is an active speaker in the interactive marketing community.