This book is a one-of-a-kind look into the multi-billion dollar industry of subliminal messaging and subversive sales techniques used in advertisements and person-to-person sales. Written by certified master hypnotist, former sales manager, and current sales trainer Christopher Harris, this book is a how-to-guide and expose all in one. Learn the psychology behind embedded commands, priming, brand recognition, and so much more. The first half of the book also contains a complete and detailed written description of how formal and covert hypnosis really works and how everybody in the world can be hypnotized if you know how. The information in this book can literally make you millions of dollars per year - Can you afford not to know?