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The Structure of Multimodal Documents: An Empirical Approach: Routledge Studies in Multimodality

Autor Tuomo Hiippala
en Limba Engleză Hardback – 16 iun 2015
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
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Specificații

ISBN-13: 9781138824744
ISBN-10: 1138824747
Pagini: 250
Ilustrații: 23 black & white tables, 9 black & white halftones, 49 black & white line drawings
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.5 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Multimodality

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

1. Introduction  2. Understanding page-based media  3. An empirical approach to multimodality  4. Genre: perspectives and patterns  5. Working with multimodal corpora  6. The medium and its characteristics  7. The content and its structure  8. The page and its interpretation  9. Multimodal artefacts in digital media  10. Conclusions and outlook

Descriere

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre.