The Simplest Sales Strategy was born from Joseph Tom Riach's ambition to coach both aspiring and experienced sales people in ways to achieve outstanding results through the application of his simple, easy to learn and employ sales strategies. But he soon realised that his teachings could equally benefit all people regardless of professional ambition or trade, because good sales skills are nothing more than good life skills and practicing good life skills involves regular self-promotion - selling Tom believes the art of selling to be little different from many other aspects of life in that it can be a complex activity or it can be a simple one. Many practitioners of sales believe that complexity is not only necessary but that it is also desirable - but they couldn't be further from the truth. The truth is that simple is best and simple works. Of course the subject of selling is much studied, written of and discussed. Countless books, films and instructional guides have been published and seminars and conventions around the world regularly attract huge audiences, all clamouring to learn the secrets of 'the perfect sale'. And Tom insists that all good professionals should indeed study and seek to learn about selling in depth. None-the-less it is possible to achieve outstanding results by employing very simple methods. So this book delivers Tom's 'packaged', easy to understand system which can be employed in any selling environment - personal, trade or professional - and can be practiced in selling any goods or services and in all situations. From making that great first impression in personal life, to the simple retail sale and through to complex big ticket contract negotiations ... it's a universal solution