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The Rebel Rules

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Notă GoodReads:
en Limba Engleză Carte Paperback – 2001
When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood.
A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.
In "The Rebel Rules, " Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.
"The Rebel Rules" will show you how to:
  • Tap into your natural talents and focus on what you can control
  • Build a fanatical customer base and create great buzz
  • Engage employees and encourage them to break the rules
  • Kick butt in business and still have a life

    With exercises and activities that will develop these and other business skills, "The Rebel Rules" will transform the way you approach your career.
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    Specificații

    ISBN-13: 9780684865164
    ISBN-10: 0684865165
    Pagini: 288
    Dimensiuni: 140 x 217 x 20 mm
    Greutate: 0.37 kg
    Ediția: Original
    Editura: Touchstone Books

    Notă biografică

    Chip Conley is the founder and owner of Joie de Vivre Hospitality, a management company that operates twenty-five diverse businesses. With an MBA from Stanford Business School, he lives in San Francisco.