The Pricing Sprint: 12 Steps to Unlock the Power of Pricing
Autor Jenny Millar, Ann Padleyen Limba Engleză Hardback – 28 mai 2026
Rory Sutherland, Vice Chairman, Ogilvy Group
Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?
If so, you're not alone.
Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they've misjudged something far more complex: what people value.
In 12 actionable steps, The Pricing Sprint transforms pricing from a 'guessing game' and a 'black box' into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing.
Packed with practical tools and case studies, you'll discover a new approach to pricing that's as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth - and a team that is engaged and ready to implement them.
This is more than a book on pricing. It's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.
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Specificații
ISBN-13: 9781399430807
ISBN-10: 1399430807
Pagini: 256
Dimensiuni: 156 x 234 mm
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom
ISBN-10: 1399430807
Pagini: 256
Dimensiuni: 156 x 234 mm
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom
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Cuprins
1. Make Pricing a Team Sport
2. Uncover Hidden Opportunities
3. Make Ideas Tangible
4. Nudge Behaviours
5. Talk to Customers
6. Validate at Scale
7. Experiment with Price
8. Set Your Pricing Strategy
9. Prepare to Implement
10. Communicate Price Changes
11. Measure the Impact
12. Build the Pricing Muscle
2. Uncover Hidden Opportunities
3. Make Ideas Tangible
4. Nudge Behaviours
5. Talk to Customers
6. Validate at Scale
7. Experiment with Price
8. Set Your Pricing Strategy
9. Prepare to Implement
10. Communicate Price Changes
11. Measure the Impact
12. Build the Pricing Muscle
Recenzii
This book exposes the ultimate uncomfortable truth: most teams leave money on the table because they fear pricing. The Pricing Sprint gives you the courage - and the framework - to embrace it as a growth lever.
Finally - a pricing book written for real operators. Practical, actionable and grounded in the realities of running a business.
The Pricing Sprint is a clear-eyed guide to one of the murkiest parts of building a business: how to capture some fraction of the value you're creating in the form of price.
Essential reading for any leader looking to turn pricing uncertainty into a strategic advantage. A practical, evidence-based way to rapidly unlock results and build a resilient pricing muscle.
Most pricing books either get lost in theory or reduce pricing to tactics. The Pricing Sprint avoids both traps. It offers a clear, structured, and refreshingly human way of tackling pricing - grounded in real decisions teams face, not abstract models.
Finally, a clear and practical guide to the most overlooked lever in business success: pricing. This book shows exactly how to get it right.
This book short-circuits years of costly guesswork and materially accelerates growth.
A confident business knows how to talk about price. This book helps you lead those conversations with clarity and conviction.
A timely, practically packed bible for thinking about pricing and value systematically - and differently. It's relevant for a large corporate all the way to a solopreneur. The benefits flow directly to your bottom line.
The Pricing Sprint helps teams move from opinion to insight and from debate to confident action. It's a thoughtful and genuinely useful guide for leaders who want pricing to work harder, without creating unnecessary disruption.
This is gold. An utterly comprehensive and practical guide to the most challenging and high-stakes process in launching a new product or service. Establishing the value of what you're offering is a make-or-break moment and this book offers clear steps and nuanced insights into just how to get this right.
A jam-packed how-to of pricing, combining insight on behavioural psychology, economics, research, testing, design and customer communication.
The Pricing Sprint gives founders and leadership teams a way to break out of the fear and the guesswork. It shows them how to uncover what customers really value, how to validate decisions before committing to them, and how to involve their whole organization in a process that builds confidence from the inside out.
A must-read for any leader who wants pricing to drive growth. It's practical, insightful, and immediately actionable.
The authors turn pricing into a hands-on design practice that uses research, prototyping, and iteration to create prices customers understand and value. This book is ideal for product, marketing, and service teams who want a practical guide to designing better prices.
The Pricing Sprint is the definitive guide to unlocking revenue through smarter pricing. If you are ready to stop guessing and start growing, this book is a game-changer.
Understanding how customers perceive value is an art that few truly master. This framework gives leaders like us a structured way to uncover that value and unlock the underlying growth potential.
This book gives you the ultimate pricing superpower! It is your not-so-secret weapon for driving customer growth for your organization. Whether you dip into it or read the whole manual end-to-end, it's your guide to becoming the pricing champion for your company.
The Pricing Sprint gives leaders in global, multi-segment businesses a practical framework to align teams, navigate legacy constraints, and make confident pricing decisions that actually stick.
By providing concrete guidance on how to build and embed pricing capabilities within an organization, the book becomes not just a strategic resource but also a practical toolkit for long-term impact.
The Pricing Sprint is a step-by-step guide that shows how to engage a team, gather evidence, make changes, and understand your positioning in the market. It provides an easy to follow blueprint - not just for a one-off pricing discussion, but for regular check-ins to ensure business objectives are being met and everyone is a part of the process. A must read for anyone in business.
Pricing is one of those "dreaded topics" for most business owners, so we often avoid it. The Pricing Sprint demonstrates not only the power of pricing but how to get pricing right, with a simple step-by-step approach that takes the mystery and confusion out of it. By the end of this book, you'll know what a difference pricing can make, and how to start making it work for you.
The Pricing Sprint is a refreshing contribution to the field. It's a highly practical, down-to-earth look at what pricing really means, and how to make it work for your business.
Too many leaders default to cost-plus pricing. This book shows that it is also a discipline grounded in empathy and experimentation and will completely change how you see pricing.
Finally - a pricing book written for real operators. Practical, actionable and grounded in the realities of running a business.
The Pricing Sprint is a clear-eyed guide to one of the murkiest parts of building a business: how to capture some fraction of the value you're creating in the form of price.
Essential reading for any leader looking to turn pricing uncertainty into a strategic advantage. A practical, evidence-based way to rapidly unlock results and build a resilient pricing muscle.
Most pricing books either get lost in theory or reduce pricing to tactics. The Pricing Sprint avoids both traps. It offers a clear, structured, and refreshingly human way of tackling pricing - grounded in real decisions teams face, not abstract models.
Finally, a clear and practical guide to the most overlooked lever in business success: pricing. This book shows exactly how to get it right.
This book short-circuits years of costly guesswork and materially accelerates growth.
A confident business knows how to talk about price. This book helps you lead those conversations with clarity and conviction.
A timely, practically packed bible for thinking about pricing and value systematically - and differently. It's relevant for a large corporate all the way to a solopreneur. The benefits flow directly to your bottom line.
The Pricing Sprint helps teams move from opinion to insight and from debate to confident action. It's a thoughtful and genuinely useful guide for leaders who want pricing to work harder, without creating unnecessary disruption.
This is gold. An utterly comprehensive and practical guide to the most challenging and high-stakes process in launching a new product or service. Establishing the value of what you're offering is a make-or-break moment and this book offers clear steps and nuanced insights into just how to get this right.
A jam-packed how-to of pricing, combining insight on behavioural psychology, economics, research, testing, design and customer communication.
The Pricing Sprint gives founders and leadership teams a way to break out of the fear and the guesswork. It shows them how to uncover what customers really value, how to validate decisions before committing to them, and how to involve their whole organization in a process that builds confidence from the inside out.
A must-read for any leader who wants pricing to drive growth. It's practical, insightful, and immediately actionable.
The authors turn pricing into a hands-on design practice that uses research, prototyping, and iteration to create prices customers understand and value. This book is ideal for product, marketing, and service teams who want a practical guide to designing better prices.
The Pricing Sprint is the definitive guide to unlocking revenue through smarter pricing. If you are ready to stop guessing and start growing, this book is a game-changer.
Understanding how customers perceive value is an art that few truly master. This framework gives leaders like us a structured way to uncover that value and unlock the underlying growth potential.
This book gives you the ultimate pricing superpower! It is your not-so-secret weapon for driving customer growth for your organization. Whether you dip into it or read the whole manual end-to-end, it's your guide to becoming the pricing champion for your company.
The Pricing Sprint gives leaders in global, multi-segment businesses a practical framework to align teams, navigate legacy constraints, and make confident pricing decisions that actually stick.
By providing concrete guidance on how to build and embed pricing capabilities within an organization, the book becomes not just a strategic resource but also a practical toolkit for long-term impact.
The Pricing Sprint is a step-by-step guide that shows how to engage a team, gather evidence, make changes, and understand your positioning in the market. It provides an easy to follow blueprint - not just for a one-off pricing discussion, but for regular check-ins to ensure business objectives are being met and everyone is a part of the process. A must read for anyone in business.
Pricing is one of those "dreaded topics" for most business owners, so we often avoid it. The Pricing Sprint demonstrates not only the power of pricing but how to get pricing right, with a simple step-by-step approach that takes the mystery and confusion out of it. By the end of this book, you'll know what a difference pricing can make, and how to start making it work for you.
The Pricing Sprint is a refreshing contribution to the field. It's a highly practical, down-to-earth look at what pricing really means, and how to make it work for your business.
Too many leaders default to cost-plus pricing. This book shows that it is also a discipline grounded in empathy and experimentation and will completely change how you see pricing.