The Mobile MBA

Introduction
1.       The world of strategy
1.1   The nature of strategy
1.2   Dealing with strategy
1.3   Applying strategy to your area
1.4   Four pillars of strategy
1.5   Strategy and the art of unfair competition
1.6   Portfolio strategy
1.7   Creating a vision for your firm and your team
1.8   Mergers and acquisitions
1.9   How to be innovative
1.10            The language of strategy
1.11            Business start-ups
2.       Marketing and sales
Introduction
2.1   The nature of marketing
2.2   The advertising brief
2.3   How to be an advertising expert
2.4   The marketing brief
2.5   Market segmentation
2.6   How to price
2.7   Market research
2.8   Competitive and market intelligence
2.9   What people buy and why
2.10            How to sell – to be imported: persuasive conversations?
2.11            How not to sell
3.       Finance and accounting
Introduction
3.1   Maths for managers
3.2   Surviving spreadsheets
3.3   The financial structure of the firm
3.4   Models of business
3.5   Financial accounting
3.6   How to use the Capital Asset Pricing Model
3.7   Assessing investments in practice
3.8   Negotiating your budget
3.9   Managing your budget
3.10            Overseeing budgets
3.11            The balanced scorecard
3.12            The nature of costs: cash versus accruals
3.13            The nature of costs: fixed versus variable
3.14            Cutting costs: methods change
3.15            Cutting costs: slash and burn
3.16            Cutting costs: smoke and mirrors
4.       Human capital
Introduction
4.1   Dealing with HR professionals
4.2   HR strategy and minimising the cost of production
4.3   HR strategy and the quality of production
4.4   HR strategy: enabling growth (or decline)
4.5   HR strategy: compensation
4.6   Organisation culture and what you can do about it
4.7   Organisation culture and how to change it
4.8   When to fire someone
4.9   Ethics
5.       Operations, technology and change
Introduction
5.1   How to start a change effort
5.2   Setting up a project for success
5.3   Managing projects
5.4   The nature of quality
5.5   Applying quality
5.6   Restructuring the organisation
5.7   Reengineering
5.8   Using consultants
5.9   Dealing with the law
6.       Lead your team
Introduction
6.1   How to take control
6.2   What you

Jo Owen has worked with over 100 organisations around the world in most major industries. He is the founder of eight charities which have a collective turnover of £100 million annually including Teach First which is now the largest graduate recruiter in the UK. He built a business in Japan without speaking Japanese; he created HBOS business banking; he was a partner at Accenture and started his career at P&G. He also has spent eight years working with tribes across the world to discover how they survive and succeed, and what businesses can learn from them. He has written 15 books on leadership and management including the best-selling How to Lead, How to Manage and Tribal Business School and is in demand as a speaker at conferences. He was awarded the OBE by the Queen for starting Teach First.