The Mirror Makers: A History of American Advertising and Its Creators
Autor Stephen Foxen Limba Engleză Paperback – iul 1997
Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.
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Specificații
ISBN-13: 9780252066597
ISBN-10: 0252066596
Pagini: 416
Ilustrații: Illustrations
Dimensiuni: 152 x 235 x 28 mm
Greutate: 0.68 kg
Ediția:Illini Books.
Editura: University of Illinois Press
Colecția University of Illinois Press
ISBN-10: 0252066596
Pagini: 416
Ilustrații: Illustrations
Dimensiuni: 152 x 235 x 28 mm
Greutate: 0.68 kg
Ediția:Illini Books.
Editura: University of Illinois Press
Colecția University of Illinois Press
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Recenzii
"A fascinating account of what well may be this country's most characteristic institution."--Andrew Hacker, New York Times Book Review
"Academic masterpiece."--Matthew Weiner, creator of Mad Men
"You don't have to be in the life to relish this mosaic portrait of the art-craft-business-profession that has mirrored and also shaped American culture since 1880."--Publishers Weekly
"I've used this book in my undergraduate and graduate classes for more than five years. It's an engaging treatment of a dynamic subject, and students warm to it quickly."--Kim B. Rotzoll, author of Advertising in Contemporary Society: Perspectives Toward Understanding
"Arguably the best general history of advertising."--New York Review of Books
"Academic masterpiece."--Matthew Weiner, creator of Mad Men
"You don't have to be in the life to relish this mosaic portrait of the art-craft-business-profession that has mirrored and also shaped American culture since 1880."--Publishers Weekly
"I've used this book in my undergraduate and graduate classes for more than five years. It's an engaging treatment of a dynamic subject, and students warm to it quickly."--Kim B. Rotzoll, author of Advertising in Contemporary Society: Perspectives Toward Understanding
"Arguably the best general history of advertising."--New York Review of Books
Notă biografică
Stephen Fox, a freelance writer, is the author of Big Leagues: Professional Baseball, Football, and Basketball in National Memory; Blood and Power: Organized Crime in Twentieth-Century America; and other books.