Author Boye Lafayette De Mente known internationally known for his books on the business practices, customs and languages of China, Japan, Korea and Mexico] asserts that most people are ignorant of the amazing cultural heritage and character of the Mexican people. He says that when most people think of great cultural accomplishments they think of Europe and when they think of the exotic and perhaps the erotic they think of the Orient, while unknown to them they have overlooked one of the most unusual and fascinating countries on earth. De Mente uses key words in the Mexican language to identify and explain the contradictions and paradoxes of Mexico-the omnipresent trappings of Catholicism, the macho-cult of Mexican males, the conflicting treatment of females, the savage brutality of the criminal and the rogue cop, the gentle humility of the poor farmer, the warmth, kindness and compassion of the average city dweller and the extreme sensuality of the Mexican mindset. The book also explains why Mexicans are so attached to the culture and why so many foreigners find it so seductive and satisfying that they prefer to live in Mexico."