The Martech Handbook

en Limba Engleză Paperback – 3 aug 2022

Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.

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Specificații

ISBN-13: 9781398606449
ISBN-10: 1398606448
Pagini: 256
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.34 kg
Editura: Kogan Page Ltd

Cuprins

Chapter - 01: Introduction - the rise of marketing technology; Chapter - 02: The business need for Martech; Chapter - 03: Key categories of Martech; Chapter - 04: What is a Martech stack?; Chapter - 05: The framework for effective Martech stack design; Chapter - 06: The core business systems and platforms for every marketing team; Chapter - 07: Identifying value-add marketing platforms and tools; Chapter - 08: Principles for robust and scalable Martech stack management; Chapter - 09: Martech measurement, monitoring, and governance; Chapter - 10: Getting buy-in; Chapter - 11: Continual improvement

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The Martech Handbook

Preț: 223.90 lei

Specificații

Cuprins

Preț: 223^.90 lei