What Do You Love? This simple yet profound question inspired an extraordinary exploration into the very nature of Love. While celebrating New Year's Eve, I. J. Weinstock heard his late wife, Joy, ask him that simple question-What do you love? His answer became a year-long quest during which he learned more than 1001 things about love and discovered a secret to happiness. The LoveSpell Experiment is a uniquely intimate memoir that reveals a key to unlock the treasure chest of one's life I. J. Weinstock is the author of the award-winning memoir, JOYride: How My Late Wife Loved Me Back To Life. The LoveSpell Experiment is the next chapter in this incredible love story