Companies that put the customer at the heart of their business are more profitable than their competitors. Everything a company does contributes to how customers perceive it, and therefore to the overall customer experience, including the messaging you use, the products you sell, the sales process, and what happens after the sale, plus other internal factors like the inter working of the company, its leadership, and the engineering of the product or service.It costs more to get new customers than it does to keep the ones you have. So, it's important to make your customers happy and turn them into repeat customers who will recommend your product or services to their friends and family. If you have unhappy customers, they might share their negative experiences with others. Essentially, you need to make your customers fall in love with your business. You need them to be so happy that they'll buy into your brand, share it with others, and not turn to a competitor. This book on Creating the Happiest Customers in the World follows the complete life cycle from awareness to loyalty, allowing you to match communication strategies with customer expectations at each stage of the journey. You will know the entire process of mapping the customer's journey, their touch points, and yours to identify gaps in communication. This book provides templates and framework to map the customer journey and how to create the happiest customers who remain loyal to your brand.