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The Inversion Factor

Autor Linda Bernardi, Sanjay Sarma, Kenneth Traub
en Limba Engleză Paperback – 11 sep 2018
Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.
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Specificații

ISBN-13: 9780262535984
ISBN-10: 026253598X
Pagini: 240
Dimensiuni: 153 x 228 x 17 mm
Greutate: 0.34 kg
Editura: Mit Press

Notă biografică

Linda Bernardi is a serial technology author, investor, and entrepreneur. Formerly Chief Innovation Officer for IoT & Cloud at IBM, she runs the technology strategy firm StraTerra Partners.

Sanjay Sarma is Vice President for Open Learning and Fred Fort Flowers (1941) and Daniel Fort Flowers (1941) Professor of Mechanical Engineering at MIT.

The late Kenneth Traub, a consultant with thirty years of experience in software engineering, was the cofounder and technical advisor to five high technology startups.