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The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Autor Jim McKelvey
en Limba Engleză Hardback – 12 mar 2020
In 2009 Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting card payments, McKelvey joined his friend Jack Dorsey (the co-founder of Twitter) to launch Square, a startup that would enable small merchants to accept card payments on their mobiles. But just as Square was taking off, Amazon launched a similar product - but retreated within a year. How did Square beat the most dangerous company on the planet? Was it just luck? McKelvey eventually found the key: a strategy he calls the Innovation Stack.
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Specificații

ISBN-13: 9780593086735
ISBN-10: 0593086732
Pagini: 288
Dimensiuni: 150 x 220 x 15 mm
Greutate: 0.4 kg
Editura: Penguin Random House Group
Colecția Portfolio
Locul publicării:United States