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The Growth Code

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en Limba Engleză Paperback – 12 Nov 2016
TheGrowthCodewaswrittenforforward-thinking,growth-orientedorganizationsandteamsthatarecommittedtobuilding,growing,andimprovingthedigitalleadersoftomorrow.It'sahandbookforanyonewhowantsrelevantknowledgeandtrainingalongwithactionableideasthatcanbequicklyimplementedtocreatealong-term,sustainableimpactongrowthinacompany.TheGrowthCodeisrequiredreadingforanyonetaskedwithgrowinganorganizationorlookingtojump-startacareeringrowthmarketing,whichusesthebestelementsofideation,iteration,timing,data,systems,people,andplatformscombinedwiththedatanecessarytotakerisks-andwatchingthempayoffwithbigrewards.Navigatingtheworldofmodern"marketing"and"growth"canbeintimidating.TheGrowthCodeshowsyouhowthemanydifferentpiecesofthegrowthandmarketingpuzzlefittogether.You'llfindspecificcasestudiesthatsimplifycomplextheoriesandmakeiteasytounderstandwhat'sworking,whenit'sworking,howit'sworking,andhowwellit'sworking.You'llalsolearnaboutwhatdoesn'twork,soyoudon'twastetime,money,andresourcesondeadends.TheGrowthCodeincludesillustrations,infographics,stylizedicons,comprehensiveworksheets,guidesandcompleteinstructionsdesignedtotakeyoufromproduct/marketfitthroughcreatingrepeatbuyersandbrandambassadorswhorecruitnewcustomersforyou.AuthorBuckleyBarlowisthefounderofINTHEKNOW,thepremieregrowthmarketinglearninghubfrequentedbyfounders,executives,andteamsfromemerginggrowthcompanieswhoshareknowledgeandinformationviainnovativelearningpaths.Theselearningpathsprovideoriginalandpersonallycuratedcontentindifferentlearningformats(books,blogs,videos,podcasts,andcourses)acrossavarietyofmoderntopicsrelatedtogrowingabusiness,fromthetoptothebottomofthemarketingfunnel.
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Specificații

ISBN-13: 9780998075310
ISBN-10: 0998075310
Pagini: 212
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.29 kg
Editura: In The Know