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The Future of Purpose-Driven Branding de David Aaker

The Future of Purpose-Driven Branding

Autor David Aaker
en Limba Engleză Paperback – 4 oct 2022
The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm's social effort, and advance their business.
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Specificații

ISBN-13: 9781631959882
ISBN-10: 1631959883
Pagini: 260
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.39 kg
Editura: Morgan James Publishing

Notă biografică

Hailed the ?Father of Modern Branding,? David Aaker is Vice Chairman of Prophet?a consultancy that helps clients unlock uncommon growth in the face of disruption?and the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker's writing can be found on Prophet's blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.