The Fashion Image: Planning and Producing Fashion Photographs and Films
Autor Thomas Werneren Limba Engleză Paperback – 11 ian 2018
Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is 'how to' at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best.
With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers.
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Specificații
ISBN-13: 9781474240888
ISBN-10: 1474240887
Pagini: 256
Ilustrații: 200 color illus
Dimensiuni: 210 x 268 x 18 mm
Greutate: 0.9 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom
ISBN-10: 1474240887
Pagini: 256
Ilustrații: 200 color illus
Dimensiuni: 210 x 268 x 18 mm
Greutate: 0.9 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom
Cuprins
1 The Image
Wartime; Postwar; Space age; Counterculture; Punk and disco; Power dressing; A new millennium; Hipsters
2 Fashion Concepts
Subculture; Narrative; Culture; Lifestyle; Identity; Street style; Fashion and social issues
3 The Team
The Photographer's Team; Your Core Team; The Styling Team; The Modeling Agency; Booking a Test Shoot or Job; Casting; The Producer and Photo Studio; Video/Motion; Photo Agency and Reps
4 The Client's Team
The Editorial Creative Team; Native Advertising, Branded Content, or Advertorial; Advertising Agencies; Fashion Design Firm - In House Creative Team
5 The Fashion Industry
Design and market; Consumption and Sustainability; The Industry; The Fashion Shows; Fashion Houses and Firms; International Fashion Organizations - selected; Fashion Categories - selected
6 Developing a Shoot Concept
Portfolio Shoots and tests; Mood boards; Sources of inspiration
7 Shoot Production
Test Shoot; Editorial and Advertising; Bidding and Preproduction for Still Imagery and Motion; On set - Editorial and Advertising; Cover shoots and celebrities; Post production - still imagery; Payment; Fashion Film; Working with minors; Union and non union sets; Sound; Post production
8 Creative
Working with a Model; Working with the Garment; Fashion Film and Camera Movement; Portfolios and Reels; Promotional Pieces
9 The Function of a Fashion Image in a Global Context
The Language of a Generation; Audience; Cultural Portrayals; Cultural Representations of Beauty; Working Internationally - practical implications; Licensing images internationally; Image Use and Social Media
Assignments
Further Resources
Index
Wartime; Postwar; Space age; Counterculture; Punk and disco; Power dressing; A new millennium; Hipsters
2 Fashion Concepts
Subculture; Narrative; Culture; Lifestyle; Identity; Street style; Fashion and social issues
3 The Team
The Photographer's Team; Your Core Team; The Styling Team; The Modeling Agency; Booking a Test Shoot or Job; Casting; The Producer and Photo Studio; Video/Motion; Photo Agency and Reps
4 The Client's Team
The Editorial Creative Team; Native Advertising, Branded Content, or Advertorial; Advertising Agencies; Fashion Design Firm - In House Creative Team
5 The Fashion Industry
Design and market; Consumption and Sustainability; The Industry; The Fashion Shows; Fashion Houses and Firms; International Fashion Organizations - selected; Fashion Categories - selected
6 Developing a Shoot Concept
Portfolio Shoots and tests; Mood boards; Sources of inspiration
7 Shoot Production
Test Shoot; Editorial and Advertising; Bidding and Preproduction for Still Imagery and Motion; On set - Editorial and Advertising; Cover shoots and celebrities; Post production - still imagery; Payment; Fashion Film; Working with minors; Union and non union sets; Sound; Post production
8 Creative
Working with a Model; Working with the Garment; Fashion Film and Camera Movement; Portfolios and Reels; Promotional Pieces
9 The Function of a Fashion Image in a Global Context
The Language of a Generation; Audience; Cultural Portrayals; Cultural Representations of Beauty; Working Internationally - practical implications; Licensing images internationally; Image Use and Social Media
Assignments
Further Resources
Index
Recenzii
The Fashion Image is an essential resource for aspiring fashion photographers. Thomas presents vital, previously insider-only knowledge from both his own experience and that of internationally renowned industry leaders. He is uniquely qualified as an expert and educator in the field of fashion photography having worked and/or taught in every facet of the industry. His knowledge and passion know no bounds!
A bible for students and photographers who want to understand the challenging and dynamic world of fashion photography.
As a former NYC fashion photographer with work published in over 50 international publications, I think this is one of the best books for those considering a career as a visual image maker in the fashion industry.
A well-presented publication, with some inspirational and thought-provoking content.
A bible for students and photographers who want to understand the challenging and dynamic world of fashion photography.
As a former NYC fashion photographer with work published in over 50 international publications, I think this is one of the best books for those considering a career as a visual image maker in the fashion industry.
A well-presented publication, with some inspirational and thought-provoking content.