When New York advertising executive Adam Osborne is exiled to the Deep South, an advertising contract worth millions of dollars is up for grabs. Before long, everyone wants a piece of Adam. His partner wants to kill him, his competitor wants to bury him, the governor wants to drive the stake though his heart and, all the while, his best friend's ex-wife claims she has the inside track to nail down the contract, but that path leads across her rumpled bed. As the stakes get higher and decision day draws near, Adam finds himself falling hard for - a winsome yet unorthodox Presbyterian minister, whose quirky viewpoints include her conclusion that the Essence of Mankind hides in a bottle of ketchup. Torn between one woman dangling the keys to a fortune and another who may very well hold the road map to his wretched soul's redemption, the time is coming for Adam Osborne to make the choice of his life.