• 350% more people in the UK were vegan in 2016 than in 2006. In the US the increase has been 600% in the past 3 years.
• Research in 2018 showed that 7% of UK residents now identify as vegan, and 6% of US residents in 2017.
• The bright and quirky design of the book is perfect to introduce veganism to even the most tenacious sceptics.
• Author is an established activist-artist working on topics like plastic waste and food sustainability, amongst others.