All successful marketers are constantly on the hunt for the next big thing in their field. A tool, an idea, an approach that will make their product stand out from the rest and ultimately result in more sales and better business outcomes. Now, the next big thing is online education and custom e-Learning to be exact. Today's top marketing organizations are not just those that move first to new channels, but those that utilize the full spectrum of marketing technologies to blend creativity with data. An interesting trend among marketing powerhouses in the world is a surprising move to consumer education through custom e-Learning solutions for business such as product knowledge training courses aimed at potential customers who might be interested in a product or service. In this eBook you will learn about using custom e-Learning as a marketing tool. You will learn how custom e-Learning content can be as effective offering free things such as whitepapers, eBooks, and webinars as a mean of generating leads for your businesses.