What makes a company great? After all, management trends come and go. Economic conditions fluctuate and market demands shift. Corporations re-structure and new owners take over. The one constant, the one enduring truth, is that people define the character of a company. They always have and always will. Motivated, passionate people make the difference between ho-hum mediocrity and extraordinary performance. That's the message from Peter W Schutz, former CEO of Porsche AG and author of this new book. Schutz explains that people are the heart and soul of any business. In "The Driving Force", he shares a wealth of insights he learned throughout his career that relate to the successful management of people.