Explore the Five Simple Rules that have led over 50 companies to achieve their goals. The Diamond Principle gives you a specific roadmap on how to produce immediate and sustainable results for your company. Not just theory, this book is chock full of proven tools that will assist your executive team. The success stories within these pages show how CEO's have improved their company's competitive position, increased employees' and strengthened the customer relationship. satisfaction when decisions companies make do not produce the desired outcomes they violated one or more of five simple rules to achieving results. The rules are explained through the stories of where they were applied in over 50 large and small companies in a variety of industries. A sampling of the tools contained in the book are: - The "Chalk Talk" a powerful approach to getting started. - All-inclusive references to ensure no ideas fall through the cracks. - A "cookbook" of recipes to go along with the submitted management concepts. - How to create Action Plans that are practical and doable for any company. Not only will you see how the Diamond Principle works, but you can also read amazing stories of companies; who have competitively advanced with the Five Rules presented in this book. Take the first step with your company to explore the many facets of The Diamond Principle. Engage your management, employees and customers to achieve measurable results like so many others have done. The Diamond Principle rules gives you timely hands-on solutions to some of the greatest problems companies are facing today. Stories of success from the application of the Diamond Principle rules in aligning management decision-making teams, employees and customers to accelerate better communication and increase the bottom-line will give you action.