Businesses are dying faster than ever as they fail to drive adaptation to an increasingly more complex and volatile set of circumstances. Management is starving for relevant information, much of which is obscured and distorted by antiquated models, methods, rules and tools held over from decades past. What will it take to change this?

This book reveals a new management framework that enables a flow-based system of management to drive return on investment performance and adaptation for sustainability and improvement in the longer range. The new framework is called the Demand Driven Adaptive Enterprise (DDAE) Model.

The DDAE model enables enterprises to adapt to complex and volatile environments. The model utilizes a constant system of innovation and feedback between three primary components: 1) A Demand Driven Operating Model; 2) Demand Driven S&OP; and 3) Adaptive S&OP. A Demand Driven Adaptive Enterprise focuses on the protection and promotion of the flow of relevant information and materials across the strategic (annual, quarterly, and monthly), tactical, and operational (hourly, daily, and weekly) relevant ranges in order to drive sustained return on equity performance.

This work represents the next phase of the Demand Driven journey by Carol Ptak and Chad Smith, two of the top supply chain management professionals and leaders of the Demand Driven movement. As DDMRP and Precisely Wrong continue to sell and become even more popular, Demand Driven Adaptive Enterprise will be adopted by the growing number of organizations who have been successful using these same methodologies.