Being a manager for Microsoft is different than being a manager for McDonalds. Being a manager for HP is different than being a manager for Hertz. The U.S. Department of Labor states there are 6.7 million customer service managers in our retailers, grocers, restaurants, hospitality and travel related industries. These managers need practical, real advice on how to improve their daily lives and move their career forward. THE CUSTOMER F1RST MANAGER contains seven vital lessons for these managers. Lessons which have been proven succesful by practical application, not theory.