The Cultural Intermediaries Reader
Editat de Jennifer Smith Maguire, Julian Matthewsen Limba Engleză Electronic book text – 13 iul 2014
- Sharon Zukin, Brooklyn College and City University
"An array of talented contributors, skilfully brought together by the editors, show how the concept of cultural intermediaries can cast light on cultural production, and on media, culture and society."
- David Hesmondhalgh, University of Leeds
Cultural intermediaries are the taste makers defining what counts as good taste and cool culture in today's marketplace. Working at the intersection of culture and economy, they perform critical operations in the production and promotion of consumption, constructing legitimacy and adding value through the qualification of goods. Too often, these are processes that remain invisible to the consumer's eye and in scholarly debates about creative industries.
The Cultural Intermediaries Reader offers the first, comprehensive introduction to this exciting field of research, providing the conceptual and practical tools needed to analyse these market actors. The book:
- Surveys the theoretical terrain through accessible, in-depth primers to key approaches (Pierre Bourdieu, Michel Callon and the new economic sociology).
- Equips readers with a practical guide to methodology that highlights the central features and challenges of conducting cultural intermediary research.
- Challenges stereotypes and narrow views of cultural work through a diverse range of case studies, including creative directors of advertising and branding campaigns, music critics, lifestyle chefs, assistants in book shops and fashion outlets, personal trainers, bartenders and more.
- Brings the field to life through a wealth of ethnographic data from research in the US, UK and around the world, in original chapters written by some of the leading scholars in the field.
- Invites readers to engage with proposed new directions for research, and comparative analyses of cultural intermediaries’ historical development, material practices, and cultural and economic impacts.
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Specificații
ISBN-13: 9781473907409
ISBN-10: 1473907403
Pagini: 256
Dimensiuni: 170 x 242 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1473907403
Pagini: 256
Dimensiuni: 170 x 242 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
Recenzii
In
this
collection,
an
array
of
talented
contributors,
skilfully
brought
together
by
the
editors,
show
how
the
concept
of
cultural
intermediaries
can
cast
light
on
cultural
production,
and
on
media,
culture
and
society.
Smith Maguire and Matthews offer a rich selection of readings that expose the shadowy underworld of critics, bloggers, tweeters and stylists who have become essential guides to the good life of cultural consumption. Our belief in their sincerity - as well as their expertise - confirms our belief in our own authenticity while creating financial value for their masters. This book is a long overdue examination of how cultural intermediaries work, and how their work supports the new capitalist economy.
This thought-provoking book is easy to read and will interest a wide audience, in or outside the academic field. The case studies raise many new directions for future research, in areas such as automated intermediations and online recommendation systems.
Smith Maguire and Matthews offer a rich selection of readings that expose the shadowy underworld of critics, bloggers, tweeters and stylists who have become essential guides to the good life of cultural consumption. Our belief in their sincerity - as well as their expertise - confirms our belief in our own authenticity while creating financial value for their masters. This book is a long overdue examination of how cultural intermediaries work, and how their work supports the new capitalist economy.
Editors
Maguire
and
Matthews
define
cultural
intermediaries
as
“the
taste
makers
defining
what
counts
as
good
taste
and
cool
in
today’s
marketplace.”
Their
diverse
collection
of
17
articles,
organized
into
two
parts,
explores
the
different
mechanisms
and
empirical
accounts
of the
roles
of
cultural
intermediaries
in
defining
taste
and
producing
meaning
as
well
as
identity.
The
first
part
is
more
theoretical,
exploring
the
conceptual
and
methodological
foundations
of
studying
cultural
intermediaries.
The
second
part
consists
of
individual
case
studies
that
bring
together
a
wide
range
of
intermediaries
defining
taste,
such
as
advertising,
branding,
fashion,
and
popular
music.
These
case
studies
include
some
classic
works,
such
as
Lynn
Pettinger’s
essay
on
clothing
and
David
Wright’s
work
on
bookstores,
as
well
as
some
new
contributions,
such
as
Richard
Ocejo’s
work
on
food
and
drink.
Overall,
this
is
a
very
valuable
collection
on
a
timely
topic...
Of
interest
to
many
scholars
and
students
of
sociology,
work,
and
culture.
This thought-provoking book is easy to read and will interest a wide audience, in or outside the academic field. The case studies raise many new directions for future research, in areas such as automated intermediations and online recommendation systems.
Cuprins
PART
ONE:
Conceptual
and
Methodological
Foundations
Bourdieu on Cultural Intermediaries - Jennifer Smith Maguire
Cultural Work and Creative Industries - Toby Miller
T3.Cultural Intermediaries or Market Device?: The Case of Advertising - Sean Nixon
The Problem Of Cultural Intermediaries in the Economy Of Qualities - Liz McFall
Ethnographic Research and Cultural Intermediaries - Giselinde Kuipers
PART TWO: Cultural Intermediary Case Studies
Advertising - Aidan Kelly
Branding - Liz Moor
Public Relations Practitioners - Caroline E.M. Hodges and Lee Edwards
Arts Promotion - Victoria Durrer and Dave O’Brien
Fashion - Lise Skov
Popular Music - Charles Fairchild
Lifestyle Media - Tania Lewis
Journalism - Julian Matthews
Fitness - Jennifer Smith Maguire
Clothing - Lynne Pettinger
Book Retail - David Wright
Food and Drink - Richard E. Ocejo
Bourdieu on Cultural Intermediaries - Jennifer Smith Maguire
Cultural Work and Creative Industries - Toby Miller
T3.Cultural Intermediaries or Market Device?: The Case of Advertising - Sean Nixon
The Problem Of Cultural Intermediaries in the Economy Of Qualities - Liz McFall
Ethnographic Research and Cultural Intermediaries - Giselinde Kuipers
PART TWO: Cultural Intermediary Case Studies
Advertising - Aidan Kelly
Branding - Liz Moor
Public Relations Practitioners - Caroline E.M. Hodges and Lee Edwards
Arts Promotion - Victoria Durrer and Dave O’Brien
Fashion - Lise Skov
Popular Music - Charles Fairchild
Lifestyle Media - Tania Lewis
Journalism - Julian Matthews
Fitness - Jennifer Smith Maguire
Clothing - Lynne Pettinger
Book Retail - David Wright
Food and Drink - Richard E. Ocejo
Descriere
The
first
book
of
its
kind
in
this
cutting
edge
discipline,
this
is
a
comprehensive
reference
text
for
teaching
and
research
on
cultural
intermediaries,
covering
theoretical
foundations,
methodological
approaches,
and
original
case
studies
of
occupations.