The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Meghan Casey owns Do Better Content Consulting. She helps a wide variety of clientsfrom startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in betweensolve the messy content problems most organizations encounter every day.
Meghan has also helped several agencies and clients build their capacity to do content strategy. Perhaps her proudest moments are when content strategy practitioners tell Meghan that the first edition of this book helped them launch their content strategy career, tackle a difficult content project, or get a promotion.
A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened. Meghan has been working with content and communications since 1996, after receiving her Bachelor of Arts degree in writing from Concordia College. She also holds a Master of Arts in nonprofit management from Hamline University.