The Content Driven Product Launch provides practical strategies and techniques for planning and executing a content marketing program to promote a new B2B product or service. Drawing on the roadmap of an award-winning content marketing campaign, this book offers more than theory and suggestions. It walks you through the actual steps taken to develop campaign strategy, create content, and promote it across a niche B2B market. You'll learn:

• A process for planning content strategy and selecting promotional tactics most likely to have the greatest impact in your market
• How to produce relevant content that can stand the test of time
• Methods for repurposing content across multiple formats and platforms
• Ways to engage stakeholders and turn them into active content contributors

The Content Driven Product Launch will show you how to use content marketing to build an audience, generate awareness, and create demand for your new offering no matter the size of your organization, your team, or your budget.