Book & CD. Gathering people together for a special event is always a challenge. Even for the experienced planner, each event is unique. This revised third edition has been expanded to include the following topics: Social Media; Social Networking; Cultural Sensitivity; Ethics; Diversity. The guide is designed to assist any planner with meeting all the challenges that surround a production. Whether you find yourself in charge of one important event or you have chosen event planning as a career, you want your events to be incredibly successful and remembered for years to come. A memorable event is one that flows smoothly with every detail carefully orchestrated and meticulously produced with the participant in mind. Successful events do not just fall together; they are the result of hard work, creativity, awareness, and careful attention to detail -- every detail.