A Management Guide To Developing A Persuasive Business Plan. The Business Plan Guide provides a step-by-step management guide of how to prepare and author a persuasive business plan, which can be used to attract investors to your business or simply guide your business through the myriad challenges you will face. After seeing the need for professional people in many different business environments to better understand basic business principles, Mark Philip has prepared a series of course materials to help Business Executives succeed in any business setting. From his coaching of many executives in both large and small companies, Mark has created the Fast-Track Business Expert Series - a range of books and courses detailing the core skills and strategies that will help you acquire expert business experience in just a few hours.