The British Bloke, Decoded: From Banter to Man-Flu. Everything finally explained.

The British Bloke appears simple and straightforward. He loves football, cricket, beer, sheds, wearing socks and books about the SAS.

But beneath that simple exterior lies a mysterious and complex being.

In The British Bloke Decoded, writer, comedian and regular bloke, Geoff Norcott peels back the layers of blokedom, revealing the truth behind the sometimes inexplicable behaviour of Britain's husbands, dads and brothers.

Based on 46 years of field research and almost scientific insights, Geoff digs deep into subjects as wide as: the value of Banter, the surprising roots of Mansplaining, the near impossibility of getting blokes to send birthday cards, and whether there could be a medal system for Hoovering.

And ultimately, he concludes that whilst the toxic men have been grabbing all the publicity - perhaps now's the time to celebrate the simple British bloke in all his eccentric splendour.