The Brand-Driven CEO
Autor David Kincaiden Limba Engleză Hardback – 15 oct 2020
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Specificații
ISBN-13: 9781442649859
ISBN-10: 1442649852
Pagini: 208
Dimensiuni: 161 x 233 x 27 mm
Greutate: 0.52 kg
Editura: University of Toronto Press
ISBN-10: 1442649852
Pagini: 208
Dimensiuni: 161 x 233 x 27 mm
Greutate: 0.52 kg
Editura: University of Toronto Press
Notă biografică
David Kincaid is among North America's most recognized and respected opinion leaders in the field of brand management. Prior to starting Level5 Strategy, David was Chief Marketing Officer at Corus Entertainment and the Senior VP of Marketing and Strategic Planning at Labatt Breweries of Canada. He also held management roles at American Express and General Foods. David is a frequent speaker at leading business schools and conferences and serves as an adjunct professor of marketing at the Smith School of Business (Queen's University) and the Schulich Executive Education Program (York University). Notable amongst David's many honors is being inducted into the American Marketing Association's Marketing Hall of Legends. David Kincaid is also the author of Brand Forward, Brand Back (2017) and The Value of Promise Consistently Kept (2017).