In this incisive book, Maria Todorova revisits the region she famously theorized, asking not only what has changed in the past thirty years but whether the conceptual tools used to understand the Balkans still make sense. Treating the Balkans as a historically contingent and ultimately transient construct, Todorova traces their rise, transformations, and anticipated exhaustion, while confronting long-standing silences—especially around race. She then turns a critical eye to Balkan studies itself, examining its institutionalization and the allure, limits, and misapplications of post- and decolonial frameworks. The final section shifts scale dramatically, using brief biographies to reveal how individuals are shaped—and distorted—by scholarly and political frames. Subtle, unsparing, and deeply reflective, this book reopens the epistemological question of the Balkans at a moment when easy paradigms have become impossible to sustain.