An easy-does-it guide to simple, low-tech blogging for authors who want to build a platform, but not let it take over their lives. An author blog doesn't have to follow the rules that monetized business blogs do. This book teaches the secrets that made Anne R. Allen a multi-award-winning blogger and one of the top author-bloggers in the industry. And you'll learn why having a successful author blog is easier than you think. Here are some things you'll learn in this book: -How an author blog is different-and easier to maintain-than a business blog -What authors should blog about at different stages of their careers -Choosing the right blog topics for your genre and audience -How one type of blogpost can build your platform quickly -Basic SEO tips that don't make your eyes glaze over with tech jargon -How to write headers that will grab the attention of Web surfers -How to keep your audience by learning the tricks of content writing -Essential blog and social media etiquette rules -What happens to your blog when you die? "Anne writes the essential blog for today's writers." Mystery author Carmen Amato. "I love following the blog of Anne R. Allen...for up-to-date tips and helpful articles for writers on what's current in the publishing world." Author D. G. Kaye. "BRILLIANT One of the Top 10 Resources for Self-Publishing Authors." author Mark Tilbury. "Anne is one of the most successful author-bloggers out there." Reedsy "One of the Top 15 Blogs for Indie Authors to Follow...I adore Anne's blog. Aside from being one smart lady, her mix of sass and education is priceless." Social media strategist and manager Frances Caballo "You know what a huge fan I am of Anne R. Allen's blog...absolutely marvelous." Romance author Collette Cameron "I recommend following the publishing blogs of both Jane Friedman and Anne R. Allen...I've implemented many of their tips, which have helped boost my SEO." New York Times bestseller Eileen Goudge in Publisher's Weekly