The Apple Revolution
Autor Luke Dormehlen Limba Engleză Paperback – mai 2013
This is the story of how the sex, drugs and rock ‘n’ roll generation changed the world for ever. Meet the Crazy Ones who created Silicon Valley -- the hippies who started the Homebrew Computer Club; the young ad executive who first sketched out Apple’s iconic logo; the engineers who met lying down in a cardboard geodesic dome at Stanford University. From Steve Wozniak, who built the first breakthrough Apple computers, to Jony Ive, the young Brit who imagined the iPod -- the designers and programmers, the geeks, creatives and dreamers, they are all here.
And at the centre of it all, a bearded and barefoot Steve Jobs, whose singular vision would will Apple Inc. into a future that it would come to own.
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Specificații
ISBN-10: 0753540622
Pagini: 544
Dimensiuni: 136 x 216 x 43 mm
Greutate: 0.58 kg
Editura: Virgin Books
Recenzii
Notă biografică
Descriere
On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down.
But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.