Popular culture is a kind of unconscious religion and mass media is its electronic temple. The psychological forces engaged by today's entertainment, news and advertising are the same as those that superstition and ritual manipulated in the past. Like any religion, popular culture has instilled a system of beliefs in its followers, a mass faith which serves the interests of economic and political elites. The book examines these beliefs, the psychological operations that cultivate them, and how they have led us into the present global crisis.