Every great road trip starts with great preparation. A once-over for your car, a researched route, and a realistic ETA-these are things that make the trip enjoyable and give you the ability to make good choices when things don't go your way. Launching your brand on Amazon is like taking your company on a road trip--times ten! As more and more new and innovative brands use Amazon as their fundamental route to market, it is clear that the most successful brands conduct extraordinary preparation before ever arriving at Amazon's door. They invest the time and resources required to measure their current capabilities, seek expert guidance, develop a strategy, and execute meticulously. In order to ensure the best success for your brand, you need to do the same. The Amazon Road Map outlines the key answers you need to know to plan for your brand's successful Amazon launch from start to finish, and to ensure continued growth for your company. With our combined decades of Amazon expertise, we'll help you develop a solid understanding of the eCommerce landscape so you can chart a smart course and avoid the tourist traps, dead-ends, traffic jams, and other headaches that ruin a journey. Here's to your great trip! Betsy McGinn & Phil Segal