The 97% Factor moves leaders in business and other institutions off well-traveled, data-paved roads of process and performance improvement into the richer territory beyond the Pavement Ends sign. None other than Dr. W. Edwards Deming, the father of the whole data-driven quality movement, warned: ""The 3% we can measure misses the 97% that matters."" The 3% misses the devastating effects of problems without solutions, implementations that bog down, projects that languish and die, broken promises to customers and each other, and all the other hard-to-quantify human factors that leave everyone scrambling for sanity, survival, and leadership. Here in 97% Territory lie the big gains, awaiting discovery. And here also are: "The 10 principles of No Fail Leadership" Delivering business results that matter where results matter most.