For years, as Chairman of the Northwest Indian Fisheries Commission, Billy Frank Jr. wrote a column called Being Frank. From September 1986 to May 2014, these columns ran in NWIFC publications and newspapers across the Pacific Northwest. His words document the challenges that tribes faced as they exercised their treaty rights, fought to responsibly manage fisheries, and raised their voices against the loss of salmon habitat. The political players and news headlines changed over the years, but Billy's message remained the same: We must recover wild salmon populations to levels that can sustain harvest. We are losing habitat faster than it can be restored, and hatchery programs are essential to make up for the lost and damaged habitat. All proceeds from the sale of Tell the Truth go to the Billy Frank Jr. Salmon Forever Fund, managed by Salmon Defense.