Technology Entrepreneurship: Bringing Innovation to the Marketplace
Autor Dr Natasha Evers, James Cunningham, Thomas Hoholmen Limba Engleză Paperback – 12 dec 2020
This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.
New to this edition:
-All chapters updated to reflect the evolution of theory and practice in the field
-New cases on digital entrepreneurship, growth and scaling
-Extended geographical coverage of case studies
-Entrepreneurial practices updated to include recent research
-Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.
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Specificații
ISBN-13: 9781352011173
ISBN-10: 1352011174
Pagini: 448
Dimensiuni: 164 x 240 x 28 mm
Greutate: 0.74 kg
Ediția:2nd ed. 2021
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom
ISBN-10: 1352011174
Pagini: 448
Dimensiuni: 164 x 240 x 28 mm
Greutate: 0.74 kg
Ediția:2nd ed. 2021
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom
Cuprins
PART ITECHNOLOGY ENTREPRENEURSHIP AND INNOVATION
1. Policy and environmental conditions for technology entrepreneurship
2. Technology entrepreneurs and new technology ventures
3. Technology transfer from universities
PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION.
4. Innovation and diffusion of technology in products and services
5. Intellectual Property and Routes to Commercialisation
6. Business modelling: value creation in lean start-ups
PART III MARKET OPPORTUNITY AND STRATEGY
7. Market Validation and Analysis
8. The Marketing Strategy
9. The Business Plan and Pitching
PART IV GROWING AND MANAGING THE NEW VENTURE
10. Developing teams and building the organisation
11. International Entrepreneurship
12. Funding and Financing New Ventures.
1. Policy and environmental conditions for technology entrepreneurship
2. Technology entrepreneurs and new technology ventures
3. Technology transfer from universities
PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION.
4. Innovation and diffusion of technology in products and services
5. Intellectual Property and Routes to Commercialisation
6. Business modelling: value creation in lean start-ups
PART III MARKET OPPORTUNITY AND STRATEGY
7. Market Validation and Analysis
8. The Marketing Strategy
9. The Business Plan and Pitching
PART IV GROWING AND MANAGING THE NEW VENTURE
10. Developing teams and building the organisation
11. International Entrepreneurship
12. Funding and Financing New Ventures.
Recenzii
A comprehensive text detailing how to launch a new technology venture. It includes a number of useful frameworks and tools to help the STEM student who is unfamiliar with Business, at various stages of the entrepreneurial process, from idea inception and fundraising to marketing and growth.
This is the most comprehensive and up-to-date textbook on Technology Entrepreneurship I know. It provides in-depth coverage of key topics ranging from entrepreneurial ecosystems to international entrepreneurship. The clear writing, rich examples and detailed references make it useful for researchers and entrepreneurs alike. Almost an encyclopedia of technology entrepreneurship!
Technology Entrepreneurship offers powerful methods for building high-tech startups. The book covers highly relevant topics that can help science, technology, engineering and mathematics (STEM) students move from conceptualising innovative ideas, all the way to business model development, building prototypes or minimum viable products (MVPs), growing and internationalising their startups; thus making the entrepreneurial journey accessible.
Outstanding among the few texts on Technopreneurship, Technology Entrepreneurship is packed with insight, tools and global examples that make the process of commercialisation relevant to students with a technology or science background, and accessible to gradates and undergraduates alike.
This is the most comprehensive and up-to-date textbook on Technology Entrepreneurship I know. It provides in-depth coverage of key topics ranging from entrepreneurial ecosystems to international entrepreneurship. The clear writing, rich examples and detailed references make it useful for researchers and entrepreneurs alike. Almost an encyclopedia of technology entrepreneurship!
Technology Entrepreneurship offers powerful methods for building high-tech startups. The book covers highly relevant topics that can help science, technology, engineering and mathematics (STEM) students move from conceptualising innovative ideas, all the way to business model development, building prototypes or minimum viable products (MVPs), growing and internationalising their startups; thus making the entrepreneurial journey accessible.
Outstanding among the few texts on Technopreneurship, Technology Entrepreneurship is packed with insight, tools and global examples that make the process of commercialisation relevant to students with a technology or science background, and accessible to gradates and undergraduates alike.