Technological Competition in Global Industries: Marketing and Planning Strategies for American Industry
Autor David Metheen Limba Engleză Hardback – 7 dec 1990
Based on two years' of primary research conducted in Japan, Methe stresses the importance of technological strategy, and how it can be used by companies to compete effectively. From his interviews with CEOs of leading Japanese high technology firms and officials of various government agencies, Methe illustrates the subtle balance of competitive and cooperative forces, not just the cooperative aspects of industrial relations, that played a critical role in Japan's emergence as a major innovator in semiconductor technology. Noting the same competitive balance in government-sponsored research, he develops his central thesis that there are reciprocal relationships between the characteristics of technological innovations, a firm's strategic approach to technology, and public policy. Finally, Methe turns his findings toward U.S. firms engaged in the next stage of global competition, fully assembling the implications and suggesting planning strategies that will be effective in the international marketing of high technology products. Companies involved in the manufacture, marketing, and sales of high technology products will find this work to be an invaluable resource tool, as will students in business and marketing programs and public and academic libraries.
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Specificații
ISBN-13: 9780899304809
ISBN-10: 089930480X
Pagini: 248
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 089930480X
Pagini: 248
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Cuprins
Japan, Strategic Management and Technological Innovation
Theoretical Foundations and Research Questions
Technological Evolution and Innovation Resources
The Effect of Innovation on Market Structure
Industrial Dynamics and the Diffusion Process
Government Intervention and Innovation
Policy and Strategy Implications for Competing in a Techno-Global Environment
Bibliography
Index
Theoretical Foundations and Research Questions
Technological Evolution and Innovation Resources
The Effect of Innovation on Market Structure
Industrial Dynamics and the Diffusion Process
Government Intervention and Innovation
Policy and Strategy Implications for Competing in a Techno-Global Environment
Bibliography
Index