Technical Communication: Process and Product: International Edition
Autor Sharon Gerson, Steven Gersonen Limba Engleză Paperback – 7 aug 2008
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Specificații
ISBN-13: 9780131363625
ISBN-10: 013136362X
Pagini: 672
Dimensiuni: 203 x 254 x 25 mm
Greutate: 1.17 kg
Ediția:6Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
ISBN-10: 013136362X
Pagini: 672
Dimensiuni: 203 x 254 x 25 mm
Greutate: 1.17 kg
Ediția:6Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
Cuprins
TABLE OF CONTENTS
CHAPTER 1 An Introduction to Technical Communication
CHAPTER 2 The Communication Process
CHAPTER 3 The Goals of Technical Communication
CHAPTER 4 Recognizing and Involving Audience
Chapter 5 Research and Documentation
CHAPTER 6 Routine Correspondence: Memos, Letters, E-Mail Messages, and Instant Messaging
CHAPTER 7 Employment Communication
CHAPTER 8 Document Design
CHAPTER 9 Graphics: Figures and Tables
CHAPTER 10 Persuasive Communication
CHAPTER 11 Technical Descriptions and Process Analyses
CHAPTER 12 Instructions
CHAPTER 13 Blogging, Online Help, and Website Design
CHAPTER 14 Summarizing Technical Communication
CHAPTER 15 Short, Informal Reports
CHAPTER 16 Long, Formal Reports
CHAPTER 17 Proposals
CHAPTER 18 Oral Communication
APPENDIX Grammar, Punctuation, Mechanics, and Spelling
Works Cited
Index
CHAPTER 1 An Introduction to Technical Communication
CHAPTER 2 The Communication Process
CHAPTER 3 The Goals of Technical Communication
CHAPTER 4 Recognizing and Involving Audience
Chapter 5 Research and Documentation
CHAPTER 6 Routine Correspondence: Memos, Letters, E-Mail Messages, and Instant Messaging
CHAPTER 7 Employment Communication
CHAPTER 8 Document Design
CHAPTER 9 Graphics: Figures and Tables
CHAPTER 10 Persuasive Communication
CHAPTER 11 Technical Descriptions and Process Analyses
CHAPTER 12 Instructions
CHAPTER 13 Blogging, Online Help, and Website Design
CHAPTER 14 Summarizing Technical Communication
CHAPTER 15 Short, Informal Reports
CHAPTER 16 Long, Formal Reports
CHAPTER 17 Proposals
CHAPTER 18 Oral Communication
APPENDIX Grammar, Punctuation, Mechanics, and Spelling
Works Cited
Index
Textul de pe ultima copertă
Technical Communication: Process and Product, Sixth Edition, offers a wealth of tools for creating effective written communication in the workplace. A step-by-step process, complete with process logs and student-written samples, will help the reader learn how to craft correspondence, documents, and presentations that will get the job done.
New to this edition:
New to this edition:
- Coverage ofaudience analysis and contextual writing is now integrated throughout the text and supported by numerous writing examples
- Collaborative writing is now introduced in Chapter 1 and supported throughout the book with collaboration exercises
- Coverage of contemporary communication forms, such as instant messaging and blogging, and how to use them appropriately
- A chapter on persuasive communication (Chapter 10)
- A chapter on long formal reports with an emphasis on the importance and use of research in these reports (Chapter 16)
- Pedagogical elements to aid learning include:
- Problem-Solving Think Pieces to help students practice critical thinking skills
- FAQs addressing commonly-asked questions about chapter topics
- Technology Tips focusing on the use of Microsoft Word 2007
- Many new Writing at Work chapter-opening vignettes and case study assignments
- Many new Before and After writing examples
Caracteristici
Formerly Technical Writing, 5th edition, the new 6th edition embraces the multidimensional aspects of a technical communicator. By incorporating a process approach to writing many different technical documents (email, web pages, blogs) coupled with scenarios to bring to life real-world challenges, the text allows students to write successfully. Updated technology tips include the most up-to-date software applications (Microsoft Word 2007 and Vista 2007). The authors' student-friendly style engages students in the writing process and encourages hands-on application as well as discussions about ethics, audience identification, electronic communication, and the role of technical writing in the workplace.
HALLMARK FEATURES
A proven, complete writing methodology that emphasizes the writing process–prewriting, writing, and rewriting.
• Benefit: Offers a unique prewriting technique, process log, and revision checklist for each major writing activity.
Chapter opening “Writing at Work” case studies introduce chapter topics with real-life applications
• Helps show students how they will use their writing skills in the “real world”
• “Before/After” examples visually demonstrate how revision improves communication
• Provides students with visual examples of the importance of the writing process to effective communication
“Tech Links” direct students to useful web sites or to online resources available at the book’s Companion Website
• Connects students to numerous resources on the Internet
“Web Workshops” give students opportunities to investigate real-world applications on the Internet
• Students are directed to the text’s free Companion Website for additional samples, activities, and content related to each chapter
A variety of end-of-chapter activities including: case studies, exercises, assignments and quiz questions
• Provides students with ample opportunity to apply chapter concepts to real-world situations, work collaboratively, and develop critical thinking skills
Numerous examples and samples of professional and student documents
• Provides students with models for all document types
NEW! Contemporary communication channels such as Webinars, Wikis, Instant messaging, and blogging
NEW! Chapter 10: Persuasive Communication discusses methods for creating effective persuasive documents
• Persuasive documents such as sales letters, fliers, and brochures will help student see the application of persuasion in a variety of documents
NEW! Chapter 16: Long Formal Reports discusses the purpose of long, formal research reports in business
• Students will learn the importance and use of research in these reports and discussion of information, analysis, and recommendation
NEW! Problem-Solving Think Pieces found in at the end of each chapter
• Rather than asking students to perform rote memorization, students are challenged to practice critical thinking skills
NEW! FAQ’s – address common questions regarding various topics found throughout the chapter
• Students are exposed to commonly asked questions, then provided with answers phrased in a conversational manner to engage them in a dialogue.
NEW! Spotlights highlight real people in the workplace
• Presents real people in the workplace and their communication challenges
NEW! Appendix
• provides students with the rules and conventions for correct grammar, punctuation, mechanics, and spelling
NEW! “Technology Tips” offers tips for the most popular software products including Microsoft Word 2007, PowerPoint, and Vista 2007.
• Helps students use computer software to communicate more effectively
NEW! MyTechCommLab is available to be packaged with each text at no additional charge
• Students will have access to a wide array of multimedia tools, designed specifically for technical communicators
MyTechCommLab for Technical Communication: Process and Product, 6th Edition is a dynamic, comprehensive resource that can be packaged at no additional cost with purchase of a new text. MyTechCommLab comes in two versions: a generic version that requires no instructor involvement and an eBook version that includes an instructor grade book and classroom management tools. Both versions provide a wide array of multimedia tools all in one place, and all designed specially for technical communicators.
Over 80 model documents, most with interactive activities and annotations selected from a variety of professions and purposes (letters, memos, career correspondence, proposals, reports, instructions
NEW! An enhanced text-specific Companion Website featuring a wealth of new cases, exercises, activities and documents developed to accompany each chapter of the text. (www.prenhall.com/gerson)
• Chapter Learning Objectives—Provide an overview of major chapter concepts
• Writing Process Exercises—Provide Prewriting/Writing/Rewriting assignments
• New! Interactive Editing and Revision Exercises—Interactive documents allow students to see poorly done and corrected versions of documents with additional assignable document revision exercises
• New! Communication Cases—Students encounter real world situations in these scenarios and assignments with links to outside content
• New! Activities and Exercises—Activities specific to a variety of technical and career fields allow students to practice producing communication relevant to their interests
• Collaboration Exercises—Provide practice analyzing, writing, and communicating in teams
• Web Resources—Links to helpful online resources related to chapter content
• Document Library—Additional documents and templates, some accompanied by a downloadable Word version
• Chapter Quizzes—Help students master chapter concepts and prepare for tests
NEW! TechCom E-Notes—Monthly newsletter that includes teaching tools from the authors!!! (sign up on www.prenhall.com/gerson)
Instructors Sign up here to receive our monthly newsletter! It's free and full of useful information designed to further improve your writing skills with new classroom materials:
• New Case Studies
• Real-World TC Scenarios
• Teaching Tactics Notes
• Dot.Com Updates
(Access to archived editions of Gerson's TechCom E-Notes also available)
NEW! A complete instructor supplements package including an instructor’s manual, test generator software, a text-specific PowerPoint presentation and OneKey content for WebCT and Blackboard courses
• Helps instructors to prepare for and administer their courses
NEW! Value-package: Package this text with The New Handy College Dictionary, 3/e (Penguin) and The New American Roget's College Thesaurus in Dictionary Form, Revised and Enlarged Edition, 1/e (Roget) at no additional charge (US adopters only) using ISBN: 0-13-218724-8
HALLMARK FEATURES
A proven, complete writing methodology that emphasizes the writing process–prewriting, writing, and rewriting.
• Benefit: Offers a unique prewriting technique, process log, and revision checklist for each major writing activity.
Chapter opening “Writing at Work” case studies introduce chapter topics with real-life applications
• Helps show students how they will use their writing skills in the “real world”
• “Before/After” examples visually demonstrate how revision improves communication
• Provides students with visual examples of the importance of the writing process to effective communication
“Tech Links” direct students to useful web sites or to online resources available at the book’s Companion Website
• Connects students to numerous resources on the Internet
“Web Workshops” give students opportunities to investigate real-world applications on the Internet
• Students are directed to the text’s free Companion Website for additional samples, activities, and content related to each chapter
A variety of end-of-chapter activities including: case studies, exercises, assignments and quiz questions
• Provides students with ample opportunity to apply chapter concepts to real-world situations, work collaboratively, and develop critical thinking skills
Numerous examples and samples of professional and student documents
• Provides students with models for all document types
NEW! Contemporary communication channels such as Webinars, Wikis, Instant messaging, and blogging
NEW! Chapter 10: Persuasive Communication discusses methods for creating effective persuasive documents
• Persuasive documents such as sales letters, fliers, and brochures will help student see the application of persuasion in a variety of documents
NEW! Chapter 16: Long Formal Reports discusses the purpose of long, formal research reports in business
• Students will learn the importance and use of research in these reports and discussion of information, analysis, and recommendation
NEW! Problem-Solving Think Pieces found in at the end of each chapter
• Rather than asking students to perform rote memorization, students are challenged to practice critical thinking skills
NEW! FAQ’s – address common questions regarding various topics found throughout the chapter
• Students are exposed to commonly asked questions, then provided with answers phrased in a conversational manner to engage them in a dialogue.
NEW! Spotlights highlight real people in the workplace
• Presents real people in the workplace and their communication challenges
NEW! Appendix
• provides students with the rules and conventions for correct grammar, punctuation, mechanics, and spelling
NEW! “Technology Tips” offers tips for the most popular software products including Microsoft Word 2007, PowerPoint, and Vista 2007.
• Helps students use computer software to communicate more effectively
NEW! MyTechCommLab is available to be packaged with each text at no additional charge
• Students will have access to a wide array of multimedia tools, designed specifically for technical communicators
MyTechCommLab for Technical Communication: Process and Product, 6th Edition is a dynamic, comprehensive resource that can be packaged at no additional cost with purchase of a new text. MyTechCommLab comes in two versions: a generic version that requires no instructor involvement and an eBook version that includes an instructor grade book and classroom management tools. Both versions provide a wide array of multimedia tools all in one place, and all designed specially for technical communicators.
Over 80 model documents, most with interactive activities and annotations selected from a variety of professions and purposes (letters, memos, career correspondence, proposals, reports, instructions
NEW! An enhanced text-specific Companion Website featuring a wealth of new cases, exercises, activities and documents developed to accompany each chapter of the text. (www.prenhall.com/gerson)
• Chapter Learning Objectives—Provide an overview of major chapter concepts
• Writing Process Exercises—Provide Prewriting/Writing/Rewriting assignments
• New! Interactive Editing and Revision Exercises—Interactive documents allow students to see poorly done and corrected versions of documents with additional assignable document revision exercises
• New! Communication Cases—Students encounter real world situations in these scenarios and assignments with links to outside content
• New! Activities and Exercises—Activities specific to a variety of technical and career fields allow students to practice producing communication relevant to their interests
• Collaboration Exercises—Provide practice analyzing, writing, and communicating in teams
• Web Resources—Links to helpful online resources related to chapter content
• Document Library—Additional documents and templates, some accompanied by a downloadable Word version
• Chapter Quizzes—Help students master chapter concepts and prepare for tests
NEW! TechCom E-Notes—Monthly newsletter that includes teaching tools from the authors!!! (sign up on www.prenhall.com/gerson)
Instructors Sign up here to receive our monthly newsletter! It's free and full of useful information designed to further improve your writing skills with new classroom materials:
• New Case Studies
• Real-World TC Scenarios
• Teaching Tactics Notes
• Dot.Com Updates
(Access to archived editions of Gerson's TechCom E-Notes also available)
NEW! A complete instructor supplements package including an instructor’s manual, test generator software, a text-specific PowerPoint presentation and OneKey content for WebCT and Blackboard courses
• Helps instructors to prepare for and administer their courses
NEW! Value-package: Package this text with The New Handy College Dictionary, 3/e (Penguin) and The New American Roget's College Thesaurus in Dictionary Form, Revised and Enlarged Edition, 1/e (Roget) at no additional charge (US adopters only) using ISBN: 0-13-218724-8
Caracteristici noi
New To This Edition
NEW–An enhanced student-friendly design including full color throughout
· Makes the book more appealing to today’s visual learners
NEW–Chapter opening “Writing at Work” case studies introduce chapter topics with real-life applications
· Helps show students how they will use their writing skills in the “real world”
NEW–“Before/After” examples visually demonstrate how revision improves communication
· Provides students with visual examples of the importance of the writing process to effective communication
NEW–“Tech Links” direct students to useful web sites or to online resources available at the book’s Companion Website
· Connects students to numerous resources on the Internet
NEW–“Technology Tips” provide students with helpful instruction on using common computer programs to communicate.
· Helps students use computer software to communicate more effectively
NEW–“Web Workshops” give students opportunities to investigate real-world applications on the Internet.
· Provides students with real-life examples of technical communication
NEW - Expanded companion website and instructors resource:
www.prenhall.com/gerson
NEW–An enhanced student-friendly design including full color throughout
· Makes the book more appealing to today’s visual learners
NEW–Chapter opening “Writing at Work” case studies introduce chapter topics with real-life applications
· Helps show students how they will use their writing skills in the “real world”
NEW–“Before/After” examples visually demonstrate how revision improves communication
· Provides students with visual examples of the importance of the writing process to effective communication
NEW–“Tech Links” direct students to useful web sites or to online resources available at the book’s Companion Website
· Connects students to numerous resources on the Internet
NEW–“Technology Tips” provide students with helpful instruction on using common computer programs to communicate.
· Helps students use computer software to communicate more effectively
NEW–“Web Workshops” give students opportunities to investigate real-world applications on the Internet.
· Provides students with real-life examples of technical communication
NEW - Expanded companion website and instructors resource:
www.prenhall.com/gerson