Talking Health: A New Way to Communicate about Public Health de Mark Miller

Talking Health: A New Way to Communicate about Public Health

Editat de Mark Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins, Grace Castillo

en Limba Engleză Paperback – 14 oct 2022

Notăm cu interes apariția lucrării Talking Health, o resursă esențială care redefinește modul în care liderii din domeniul sănătății publice trebuie să își structureze mesajele într-o eră a polarizării. Această primă ediție vine ca un răspuns direct la lacunele evidențiate de pandemia de COVID-19, unde lipsa de claritate a dus adesea la subfinanțarea și neînțelegerea sectorului public de sănătate. Spre deosebire de manualele teoretice, volumul propune instrumente practice de „vânzare” a ideilor și politicilor către un public neinformat sau sceptic.

Structura cărții este fundamentată pe cercetările sociale realizate de FrameWorks Institute, oferind cititorului metafore testate și strategii de reîncadrare a supozițiilor comune. Apreciem în mod deosebit modul în care autorii explică riscul mesajelor care pot produce efecte adverse (backfire) și cum pot fi folosite anecdotele pentru a umaniza datele reci. Această abordare completează perspectiva oferită de Making Data Talk, adăugând o dimensiune strategică de comunicare interpersonală și politică acolo unde lucrarea lui David E. Nelson se concentra precumpănitor pe prezentarea statistică a datelor.

În contextul operei editorului Mark Miller, Talking Health reprezintă o transpunere a principiilor de leadership din lucrări precum The Heart of Leadership sau The Secret în arena complexă a sănătății publice. Dacă în volumele sale anterioare Miller explora obiceiurile care determină succesul unui lider de organizație, aici el aplică aceleași rigori pentru a construi parteneriate comunitare solide și pentru a naviga relația cu media. Este o lectură cu un ritm alert, pragmatică, ce transformă comunicarea dintr-o simplă transmitere de informații într-un instrument de schimbare socială.

Citește tot Restrânge

Preț: 172^.44 lei

Preț vechi: 236^.37 lei
-27%

Puncte Express: 259

Carte disponibilă

Livrare economică 08-13 mai

Adaugă în coș

Wish list
Gift list
Am citit!

Adaugă în listă

Specificații

ISBN-13: 9780197528464
ISBN-10: 0197528465
Pagini: 160
Ilustrații: 17 black and white illustrations
Dimensiuni: 139 x 210 x 11 mm
Greutate: 0.22 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States

De ce să citești această carte

Recomandăm această carte profesioniștilor din sănătate și studenților care doresc să treacă dincolo de jargonul academic. Cititorul câștigă acces la tehnici verificate de reîncadrare a mesajelor, învățând cum să transforme datele complexe în argumente convingătoare pentru politicieni și comunitate. Este un ghid practic care oferă soluții concrete pentru a combate dezinformarea și pentru a crește valoarea percepută a inițiativelor de sănătate publică.

Despre autor

Mark Miller este un autor recunoscut pentru expertiza sa în leadership și strategie organizațională, colaborând frecvent cu instituții de prestigiu pentru a dezvolta modele de comunicare eficientă. În calitate de editor principal pentru Talking Health, el aduce o vastă experiență în formarea liderilor, adaptând lecțiile din lucrările sale de succes, precum seria despre Debbie Bruster, la nevoile specifice ale sectorului de sănătate publică. Lucrările sale sunt apreciate pentru capacitatea de a sintetiza concepte complexe în pași acționabili, fiind un punct de referință pentru cei care ocupă funcții de conducere în organizații cu impact social major.

Descriere

The COVID-19 pandemic has emphasized the need for health professionals to communicate more clearly about what public health is and why it matters. Public health in the United States has been underfunded, undervalued, and misunderstood largely because of the unclear and inconsistent way health leaders talk about it.Talking Health is intended to help public health and allied professionals communicate about public health more effectively - whether they need to reach policymakers, community partners, the media, or the public. Many people who are trained in medicine or public health have never had to "sell" ideas or policies to uninformed or skeptical partners, but the insights, tools, and resources included in this book can provide a first step toward better communications and stronger partnerships.This book is based on original research and insights by social scientists and seasoned communications professionals at the FrameWorks Institute and Hattaway Communications. It provides practical tools such as tested messaging and effective metaphors to help professionals avoid messages that backfire, answer challenging questions, reframe public health assumptions, and draw on the power of anecdotes while sharing important data. Drawing together leading experts across media and public health, Talking Health is a practical and powerful starting point for those ready to change how public health is viewed and valued in our nation.

Recenzii

In public health, when we do our best work, nothing happens. However, it's difficult to tell the story about a health risk avoided or mitigated, and because of that, many people don't value public health's work to protect and improve their heath. The authors of Talking Health have provided proven strategies that, when used as intended, will help public health practitioners tell their story more effectively. It's a must-read for anyone who needs to communicate public health's value to both individuals and communities to get results.
The global COVID-19 pandemic has demonstrated, once again, that health communication is at the core of effective public health. When health communication is done right, science has impact and lives are saved. When done wrong, the opposite occurs. This practical book describes the right way to do health communication - through audience research, strategic messaging and framing, and persuasive storytelling - to reach target audiences with key messages that promote and protect their health.
Talking Health should be required reading for all public health professionals and health communicators. The way public health data are communicated is just as important as the science behind the message. This book gives practical methods and tools for how to communicate effectively.
This timely, practical, and relevant book includes essential resources to communicate about the value of public health and to promote cross-sectoral partnerships. It's a critical tool not only for public health professionals but also for community partners and leaders from other sectors to develop a shared understanding of 'public health,' see the connection with their work, and communicate about it.
The importance of this book and the skills and tools it offers would be difficult to overestimate especially now during this time of polarization and the consequent questioning of the importance of, need for, and authenticity of public health policies and practices. It is a book that should be readily available to all public health professionals who anticipate communicating about public health in either formal or informal settings.

Notă biografică

Mark R. Miller, Vice President of Communications at the de Beaumont Foundation, leads strategic communications to support the foundation's mission, initiatives, and partners, applying his experience in philanthropy, journalism, health care, and government to improve the health of communities and people. In 2018, he won the ACE Award from PR Daily and Ragan Communications as the year's top nonprofit communications professional. Throughout his career, Mark has advanced political, nonprofit, and corporate missions in leadership positions at the Case Foundation, the White House, Children's National Hospital, the National Governors Association, and AmeriCorps. He was also a senior vice president at Powell Tate, the Washington office of global PR agency Weber Shandwick.He combines traditional communications skills with an expertise in digital strategies to create solutions that deliver measurable results and spark social change. His writing has appeared in numerous blogs, websites, and publications, and for several years he was the reggae reporter for The Washington Post. He earned his BA in English and journalism from James Madison University.Brian C. Castrucci, DrPH, is an epidemiologist, public health practitioner, and president and chief executive officer of the de Beaumont Foundation. Prior to joining de Beaumont, Brian worked for a decade as an applied epidemiologist and held leadership positions in several state and local governmental public health agencies. Applying what he learned in his public health practice, Brian has led the foundation to the forefront of issues such as integrating primary care and public health, assessing the governmental public health workforce, and prioritizing partnerships and policies to solve the nation's most complex health challenges. He is a sought-after resource on public health issues across television, radio, and print media and is an accomplished public health researcher with nearly ninety peer-reviewed scientific publications that havePrograms of Public Health (ASPPH) Philanthropy Fellowship at the Foundation. Rachel received her MPH in Environmental Health from the Columbia University Mailman School of Public Health, where she completed her Certificate in Toxicology. Julia Haskins is a communications associate at the de Beaumont Foundation where she develops and implements a wide range of editorial strategies to extend the Foundation's reach, influence, and impact. Julia previously was a staff writer at the Association of American Medical Colleges, where she wrote about trends and research in academic medicine for the association's digital news publication, AAMCNews. She also worked as a reporter for The Nation's Health, the official newspaper of the American Public Health Association, covering public health and member news. She holds a Bachelor of Science in journalism from the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University. Grace A. Castillo, MPH,is a public health practitioner and health writer. She is particularly interested in public health infrastructure, science communication, and non-communicable diseases. As a program associate at the de Beaumont Foundation, she focused on project management for book publications. She has also volunteered with the Virginia Medical Reserve Corps. Previously, she worked for the Equity Research and Innovation Center (ERIC) as a student research intern. Grace graduated from the Yale School of Public Health's Chronic Disease Epidemiology Department with a Certificate in Regulatory Affairs. While completing her Master of Public Health, Grace interned with the Patient-Centered Outcomes Research Institute, where she worked with the Research Infrastructure team. Grace earned her BA in English from Yale University.