The laws of power have changed - and will continue to do so in an ever-evolving digital culture. Societal shifts require mastering new skills for effecting positive change. Now it's out with the old rules, in with the new. Founder of one of the world's most influential political blogs, Zuniga has drawn up his own revolutionary strategies such as reinventing the street protest, feeding the backlash, demolishing opponents with ridicule and identifying heroes and villains. Written for both the general public and the grassroots activist, this is a new great awakening.