There are endless methods available to get a startup off the ground, but that's only the first step. Sustainable Startup was born from wins, loses, and experiences of Cameron Chell's career as a serial entrepreneur. The concept and philosophy of a Sustainable Startup is about understanding the idea, or the product being created by a startup is a reflection of the team and should not be the focal point of a company. Building a Sustainable Startup means building a team that moves startups across the chasm of growth that all startups seem to fall in to. The book is a methodology that follows the 7 Principles that Cameron has designed to ensure a startup is focused on creating and forming rockstar teams.